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Business Research Methods (BBA, BBA (F) and BBA (TT)- Pokhara University)

Categories: Bachelors Level
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About Course

This material is based on the Business Research Methods book by Dr. Gangaram Biswakarma for BBA, BBA (F), and BBA (TT) students of Pokhara University. It includes chapter summaries, solved exercises, important notes, and case study solutions in simple and straightforward language for effective learning and exam preparation.

Course Content

Welcome
Welcome to Business Research MethodsBBA | BBA (Finance) | BBA (TT) - Fourth Semester, Pokhara University "Research is not just a subject, it is a journey of discovery, critical thinking, and transformation." This course is guided by the book:Business Research Methods for BBA, authored by Dr. Gangaram Biswakarma, Assistant Professor, Faculty of Management, Tribhuvan University. With years of teaching experience and over 70 national & international research publications, Dr. Biswakarma brings both academic depth and practical insight to every page of this book.

  • Welcome

Chapter 1: Introduction to Business Research
Chapter Summary Reference Material

Chapter 2: Literature Review and Theoretical Framework
Research is not conducted in isolation, it is a continuous and cumulative process that builds upon existing knowledge. Chapter 2 introduces two foundational pillars of any research study: the Literature Review and the Theoretical Framework. Together, they ensure that research is grounded in established knowledge, avoids unnecessary duplication, and contributes meaningfully to the academic field.

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GB
Gangaram Biswakarma
3 weeks ago
Nice to have the concise material.

Learning Often happens in the classroom, but it doesn’t have to.